In the Grey added $0.3M on Day 4, taking its US domestic total to $3.2M.
The action thriller is fading at a concerning rate.
Day 4 Snapshot
Day 4 Add$0.3M
US Domestic Total$3.2M
Budget$60M
Budget Ratio0.05x
The 72.8% drop from the previous day shows extremely limited audience retention.
Performance Analysis
Despite Guy Ritchie’s signature style and Henry Cavill’s presence, the film failed to create excitement or strong word-of-mouth. The opening was soft, and subsequent days have seen a sharp decline. This looks set to become one of the quicker theatrical exits of the year.
Reality check: A disappointing result for a project that had decent star and director pedigree.
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