Obsession collected $4.7M on Thursday (Day 21), taking its US domestic total to $126.5M.
The micro-budget horror is sustaining impressive numbers well into its third week.
Day 21 Snapshot (Thursday)
Day 21 Add$4.7M
US Domestic Total$126.5M
Worldwide Gross$171.3M
Budget$1.0M
Budget Ratio126.55x
Performance Analysis
Obsession added $4.7M on Day 21, registering a 7.1% drop from Wednesday. With a mere $1 million budget, the film has now reached an extraordinary 126.55x ratio, placing it deep in blockbuster territory. Curry Barker’s tense direction and Michael Johnston’s breakout lead performance have turned this low-cost thriller into one of the most profitable releases of the year.
Strong word-of-mouth and viral social media clips continue to drive footfalls even on weekdays. The Thursday number of $4.7M highlights the film’s exceptional staying power for a horror title.
In summary, Obsession is maintaining a steady run.
Reality check: At 126.55x budget ratio after 21 days with a steady run, Obsession stands as one of the highest return-on-investment films in recent Hollywood history.