The Devil Wears Prada 2 collected $3.2M on Friday (Day 22), taking its US domestic total to $186.7M.
The fashion comedy sequel continues to demonstrate remarkable staying power even in its third week of release.
Performance Analysis
The Devil Wears Prada 2 has delivered a strong Friday collection of $3.2M, marking a significant 103.8% jump from Friday. This kind of weekend growth in the third week is impressive for any comedy sequel and shows that the film still has solid audience interest. With a budget of $100 million, the movie now stands at 1.87x budget ratio and is firmly placed in Hit territory, with every chance of crossing the $200M domestic mark in the coming days.
Meryl Streep’s iconic return as Miranda Priestly, combined with the return of key cast members and fresh new characters, has given the sequel the perfect balance of nostalgia and new energy. Director David Frankel has successfully recreated the stylish, sharp-witted tone that made the original a cultural phenomenon. The fashion industry backdrop, witty dialogues, and glamorous visuals continue to attract both longtime fans of the first film and a new generation of viewers who appreciate high-end lifestyle comedies.
The film’s performance in major US markets has been consistently strong. Urban centres like New York, Los Angeles, Chicago, and Miami have shown particularly good occupancy, where the fashion and lifestyle angle resonates deeply. Overseas markets have also contributed significantly, with $369.9M already in the bag, taking the worldwide total to $556.6M. This global appeal proves that the Prada brand and the original film’s legacy still hold tremendous value internationally.
One of the biggest strengths of this sequel is its ability to balance fan service with fresh storytelling. While it pays homage to the first film through callbacks and familiar characters, it also introduces new conflicts and character arcs that keep the narrative engaging. This approach has helped the film avoid the common pitfall of sequels that feel repetitive or unnecessary.
From a broader Hollywood perspective, The Devil Wears Prada 2 stands out as a rare successful mid-budget comedy in an era dominated by franchises and high-concept spectacles. Its steady performance demonstrates that well-crafted, character-driven stories with strong star power can still find a loyal theatrical audience. The fashion industry itself has embraced the film, with several designers and publications using it as a talking point, which has provided additional free publicity.
Audience demographics have been a key factor in its success. The film has attracted a wide range of viewers — from younger women who grew up watching the original to older audiences who appreciate Meryl Streep’s legendary screen presence. The fashion-conscious crowd, working professionals in creative fields, and general entertainment seekers have all contributed to its longevity.
Technically, the film is a visual treat. The costume design, cinematography, and production design are top-notch, creating a luxurious world that audiences enjoy escaping into. The soundtrack and score further enhance the stylish tone without overpowering the story.
Looking ahead, the film is expected to continue its steady run over the next couple of weeks. While daily numbers will naturally decrease as it moves deeper into the fourth week, the current momentum suggests it has a realistic chance of finishing its domestic run close to $220–230M. This would make it one of the most successful non-franchise comedies in recent years.
The performance of The Devil Wears Prada 2 also sends a positive message to studios that are increasingly cautious about greenlighting mid-budget comedies. When executed with the right mix of star power, nostalgia, and fresh storytelling, these films can still deliver strong returns and cultural relevance.