Idhayam Murali collected ₹0.32Cr on Day 13, taking its lifetime India net to ₹19.56Cr.
A moderate drop as the film moves through its second week.
Day 13 Snapshot
Day 13 India Net₹0.32Cr
Lifetime India Net₹19.56Cr
Worldwide Gross₹26.78Cr
Budget₹5.00Cr
vs Previous Day-23.8%
Week-on-week-74.4%
The film continues to perform well relative to its modest budget. At ₹19.56Cr after thirteen days, it has already crossed 3.91x of its ₹5Cr cost in India net terms. Overseas markets have contributed ₹4.65Cr, taking the worldwide gross past ₹26Cr.
While the week-on-week drop is steep, the overall returns remain excellent for a low-budget romantic drama.
Reality check: Idhayam Murali has already delivered strong profitability. Current numbers are simply padding what is already a successful run for its scale.