Idhayam Murali collected ₹3.50Cr on Day 3, taking its lifetime India net to ₹8.55Cr.
A decent third-day performance with continued growth from the previous day.
Idhayam Murali has shown steady improvement over its opening weekend. After a modest opening, the film added a solid number on Day 2 and continued growing on Day 3. At ₹8.55Cr in three days against a low ₹5Cr budget, the film has already crossed its cost in India net terms and is moving into profitable territory.
Market Mood & Reception: Early audience reactions have been mixed-to-positive. Many viewers are appreciating the nostalgic tone, breezy narration, and Atharvaa’s sincere performance. The film is being described as a feel-good, one-time watch with good family appeal. Some sections have praised the cameos and lighter moments, while others have noted that the central romantic drama lacks deeper emotional payoff.
Critically, the film has received average reviews, with praise for its charm but criticism for being underwritten and overly long. Overall, word-of-mouth appears decent within Atharvaa’s core audience.